Beel presents results of this analysis of Google queries for largemouth bass and rainbow trout in the USA:
Queries for both largemouth bass (blue) and rainbow trout (red) show a regular, seasonal periodicity. Query volume is greatest in middle to late spring, drops off during the summer and fall, and then begins increasing again in winter and spring. This seasonal pattern likely reflects the interest of anglers in preparing for, and participating in, the fishery for a given year.
Query volume for both species declines over time, which may mean fewer people are fishing, or their interest in fishing, relative to all other interests, is decreasing.
There is a really nice geographic pattern to the queries. Persons in eastern, particularly southeastern, states submit proportionally more queries for largemouth bass, whereas persons in northwest states submit proportionally more queries for rainbow trout.
Beel believes the study of Google queries deserves a name. Beel proposes “Queryomics.”